The Campaign Initiative

Piphob Koun Chheur  is a Tree Nursery established in late 2015 and produced many kinds of tree seedlings from fruit trees including mangoes, Logan, coconuts, etc. to timber and rosewood tree species including Kranhougn, Beng, Thnong, Neang Nuon, etc. and located in Vor Yeav village, Trapeang Russey commune, Kampong Svay district, Kampong Thom province, just approximately a 100 km from Siem Reap.

In early 2018, four forest communities namely Khmom Trakor Tlok Russey, Trapeang Rong, Trapeang Kbal Kmoach and Ou Kla Dek in surrounding areas in Kampong Thom have approached Piphob Koun Chheur for help planting trees in their community forest which has already been severely degraded due to illegal logging and land conversion to agriculture.

Trees, especially rosewood species including Kranhoung (Dalbergia Cochinchinensis Pierre), Beng (Afzelia Xylocarpa (Kurz) Craib), Thnong (Pterocarpus Macrocarpus Kurz), and Neang Nuon (Dalbergia Bariensis Pierre) are cutting down every day and become the endangered species. There is almost no shade to sit around.  If this trend continues, the forest area will be gone and the young generation will no longer see them. Seeing this big problem, the four communities put in their request for Piphob Koun Chheur to help raising awareness and fund support to this tree planting initiative.

The four communities and Piphob Koun Chheur have agreed to initiate a One Million Tree Planting Campaign. The Campaign gained strong support and permission from local authorities till Provincial Governor of Kampong Thom.

The Campaign Mission:

Our Campaign mission is to plant 1-Million rare, endangered rosewood trees like Kranhoung (Dalbergia Cochinchinensis Pierre), Beng (Afzelia Xylocarpa (Kurz) Craib), Thnong (Pterocarpus Macrocarpus Kurz), and Neang Nuon (Dalbergia Bariensis Pierre) and other tree species to enrich the community forest, in school and pagodas as well as to conserve a rare endangered tree species from extinction and for the Cambodian Young Generation.

The Campaign Strategy:

Our strategies to get the campaign message across to the Cambodian wider public are to use Education, Buddhism (Buddha principle) and community building and organizing as well as engaging private sectors to reforest the area.

The Campaign Committee:

The One Million Tree Planting campaign committee was formed with involvement from like-minded individuals from various institutions including:

Mr. Phoung Ponreay, owner of Piphob Koun Chheur and Campaign Founder

Mr. Lao Chorn, chief of Khmom Trakor Tlok Russey Community Forestry and Campaign Founder

Mr. Bi Boeurn, chief of Trapeang Roung Community Forestry and Campaign Founder

Mr. Mean Mom, chief of Trapeang Kbal Kmoach Community Forestry and Campaign Founder

Mr. Chi Chom, chief of Ou Kladek Community Forestry and Campaign Founder

Mr. Sin Chron, Program Manager of Action For Development (AFD), a Cambodia local organization based in Kampong Thom, Campaign Member

Venerable Monk. Chea Sovansammony, Sleng Pagoda and Campaign Member

Mr. Phe Tong Mao, owner of E Perfect Siem Reap and Campaign Member

Mr. Chhean Hour, owner of Hobay Restaurant and Catering Service Siem Reap and Campaign Member